90 Project 90

Founding seats open in New York

Wellness,
handled.

Tell us the one thing you want to change. A named Operator, an AI that remembers everything, and licensed experts make it happen every day for 90 days.

Apply for a founding seat See how it works

$449 a month for founding members, price locked for 12 months. 27 of 50 seats left.

Tue 6:02 AM

SK Sarah, your Operator

Morning Michael. Sleep was 6h10, below your baseline. Today: keep the 8 AM session, walk after lunch, dinner is the salmon bowl at 6 PM. You fly Thursday and the travel plan is ready.

Perfect, thanks.

Last night

6h10below baseline

Your own baseline: 6h26

Backstage, before he woke up

  1. 6:00 Read last night's sleep and today's calendar
  2. 6:01 The 90 engine drafted the message
  3. 6:02 Sarah reviewed and sent it in 30 seconds
  4. 6:02 Meal partner confirmed the 6 PM delivery
Illustrative member and timings.

Built by the team behind Fitkult, which already tells clients what to eat and how to train, every day.

meals delivered
5M+
meals delivered
GCC countries
3
GCC countries
dietitians and experts
In-house
dietitians and experts
Google rating
4.9 / 5
Google rating

Lots of tools. Nobody in charge.

Michael is 44, runs a 120-person company and already spends on his health. Here is a normal week.

  1. Mon Lab results land in a portal with three flags. He means to look later.
  2. Tue Flight to Chicago. Misses his trainer. Hotel breakfast, no plan.
  3. Wed His ring reports poor sleep, three nights running. He sees it. He can't act on it.
  4. Thu A chatbot explains his vitamin D result well. The follow-up never gets booked.
  5. Fri Home late, exhausted, orders takeout. His supplements run out.

Every tool gave him information. None of them did anything. The gap isn't knowledge; it's follow-through across a busy, traveling life.

One person runs your week. An AI and licensed experts back them up.

The engine notices and drafts. Your Operator decides and acts. Anything clinical goes to a licensed dietitian, pharmacist or physician first.

  1. Notice

    Watches sleep, calendar, labs and texts, so nobody has to ask.

  2. Draft

    Proposes the message and the bookings behind it, following expert playbooks.

  3. Decide

    Your Operator approves or edits in under a minute. Anything clinical waits for an expert.

    Clinical? An expert signs off

  4. Do

    Bookings, orders and reschedules happen in the real world.

  5. Learn

    What the Operator keeps approving unchanged becomes automatic.

What actually gets handled.

Each of these is a real screen or text from the product, not a promise.

One message, every morning

Built from last night's sleep and today's calendar. Everything else happens backstage.

Sarah, 6:02 AM

Morning Michael. Good recovery: 7h05. Walk after lunch, dinner arrives at 6. Your London plan is ready.

Drafted at 6:01, sent at 6:02

Travel, planned before you land

London, Sunday

  • Sleep shifted an hour earlier
  • Hotel gym, 6 AM, 30 minutes
  • Meals to the hotel, Mon to Wed

Sleep that's measured, not guessed

Dashed line: your own 14-night baseline. Three short nights in a row start a plan change.

Supplements that never run out

Magnesium glycinate, dietitian approved

Reordered, arrives Monday

Vitamin D3, 2000 IU, dietitian approved

Next order in 12 days

Clinical questions go to experts

Expert approves first

Reviewed by Dr. Patel, physician

Decision: retest in six weeks. Sarah booked the draw.

Within 24 hours of the result

When life gets busy, the plan shrinks

Apps lose people when they fall off. A person who adapts instead of nagging is why members stay.

You've been slammed since the fundraise started, and sleep is down four nights. No lecture. Want me to cut the plan to two things for two weeks?

Yes please. It's chaos.

Plan: lights out by 11:30 and a morning walk, until the 15th

Ninety days, and almost no homework.

Your effort goes down. Your follow-through goes up.

  1. Day 1

    One 45-minute call

    Pick one goal, not ten. We map your doctor, trainer, supplements, meals and travel. You just answer.

  2. Week 1

    The plan goes live

    Baseline test booked, supplements reviewed by a dietitian, trainer synced to your travel, meals set up. You reply "yes".

  3. Every day

    One message

    A morning text built from your sleep and your calendar. Travel plans are ready before you land.

  4. Day 90

    Did the one thing change?

    Example day-90 review for the goal "wake up rested"
    Wake up restedDay 1Day 90
    Average sleep6h057h10
    Nights over 7 hrs a week14
    Trainer sessions kept38%81%
    How rested (1 to 10)47

    Illustrative. Then keep going with a new goal, pause, or cancel.

The Operator console is already running.

A draft for every signal
A text, a short night or a new trip becomes a ready-to-send draft.
Guardrails in code
Lab values outside expert ranges never reach the AI.
It learns
Drafts sent unchanged can move to autopilot. Clinical ones never do.
The Operator queue: AI-drafted messages for three members, each with its proposed actions, the safety tier and Approve, Escalate and Discard buttons.
The real console with demo data.

Information is becoming free. Execution isn't.

We use the same AI models behind the scenes. The difference is what's wrapped around them: a person, a memory, and the ability to act.

A chatbot on its own compared with Project 90
QuestionA chatbot on its ownProject 90
Who starts the conversation? You, when you remember We do, every morning
Who remembers your history? Only what you paste in Everything, always
Who books, orders, reschedules? You do Your Operator does
What happens when you travel? Nothing, unless you ask The plan adapts before you land
Who checks the clinical part? Nobody Licensed experts
Who is accountable at day 90? No one A named person, with a review

Broad on logistics. Strict on anything clinical.

The AI never makes a clinical call, and neither does your Operator. These lines are enforced in the software, not left to judgment.

We just do it

  • Book labs and appointments
  • Reorder supplements your dietitian approved
  • Schedule trainers, meals and massage
  • Build travel plans
  • Track follow-through

An expert approves first

  • New supplements
  • Changes to the plan
  • Reading lab results
  • Nutrition plans that need a license

We refer you out

  • Diagnosis
  • Prescriptions or medication changes
  • Treating a disease
  • Urgent symptoms, answered at once

One membership. One person running your week.

Concierge health programs for executives usually cost $7,500 to $85,000 a year. Project 90 does the work for about $6,000.

Founding members

$449a month

Price locked for 12 months. $499 a month after the founding seats are gone. Monthly billing, cancel any time.

27 of 50 founding seats left

  • A named Operator you can text
  • One morning message, every day
  • Travel plans before you land
  • Supplements reviewed and reordered
  • Licensed expert review of anything clinical
  • A day-90 review of your numbers

Lab tests are optional and passed through at cost. Our experts pick products, never the commission.

Apply for a founding seat

Tell us the one thing.

We're opening the first 20 seats in New York. The founder reads every application.

  1. 1

    We reply within two working days

    If it looks like a fit, we suggest a time.

  2. 2

    One 45-minute call

    We map your world and agree the one goal.

  3. 3

    Your plan goes live within a week

    You meet your Operator by text the same day.

We use this only to review your application. No health information needed.

Good to know

Anything else, ask us in your application.

No. Project 90 is a wellness and logistics service. We don't diagnose, treat or prescribe. Licensed experts write our playbooks and review anything clinical, and anything that needs care goes to your own doctor. In an emergency, call 911.

No. If you wear an Oura ring, or keep sleep in Apple Health or Health Connect, connecting it helps us notice things like a run of short nights. Nothing is estimated: if there is no reading, we don't pretend there is one.

Your Operator sees the trip on your calendar and has the plan ready before you land: sleep timing, a hotel session, meals delivered to your hotel, anything you forgot.

It will. When you go quiet, we cut the plan back to the essentials instead of nagging, and pick it up again when you're ready.

Your Operator and, when needed, the licensed expert reviewing your case. We collect only what the service uses, never sell it, and keep health details out of notifications.

Yes. Billing is monthly with no lock-in. At day 90 you review the numbers together and decide: a new goal, a pause, or stop.